The Bucket Hat

Another work we made for Lost Frequencies was a hyper realistic bucket hat.

This is an interesting business case because the digital garment took off in AR, and seeing its success, Lost Frequencies team used that as a deciding factor to create real physical merchandise modeled after the effect for distribution! 

This is a strong use case for the power of the virtual try on, not only how it improves conversion but also how it can be used as a tool for low spend market testing.