H&M x IoDF

5 AR garments available on H&M app

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For its entrance in the metaverse, H&M partnered with Snap inc. to create a collection of both physical and digital garments.

The Institute of Digital Fashion has been asked to leasd the narrative part of the collection and we’ve been mandated bring in our advanced development skills to push the boundaries of what's possible in the real-time processing realm in an effort to propose surreal AR garments directly accessible within H&M app.

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They trust us

Some of the biggest techs, brands and institutions in the game
asked our service for their AR Research, production and eductation needs

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