The Smurfs

Augmented goodie for the introduction of Smurfs' new show (Mipcom Cannes 2023)

The Smurfs
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As 2023 marked the 65th Smurfs anniversary and multiple initiatives such as "From Paper to Metaverse" and "Smurfs society" , the Smurfs license wanted to propose a "Wow effect" using Augmented Reality at the Mipcom Festival in Cannes.

With that in mind, we developed for them an augmented keyring that would allow people having it to scan it and cycle through different versions of 3 different smurfs by taping on their screen in an effort to illustrate the visual evolution of the Smurfs through years. From Peyo's first drawings to today's 3D versions used in live action movies.

The experience is web based and using Snap AR Web camera kit technology

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