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The Bucket Hat

Physical product market testing

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Year PRODUCED
2020
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Another work we made for Lost Frequencies was a hyper realistic bucket hat.

This is an interesting business case because the digital garment took off in AR, and seeing its success, Lost Frequencies team used that as a deciding factor to create real physical merchandise modeled after the effect for distribution! 


This is a strong use case for the power of the virtual try on, not only how it improves conversion but also how it can be used as a tool for low spend market testing.


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